Why Cash Flow Is More Important Than Revenue

Is your business struggling with cash now in these uncertain times? This is the time when
it’s especiany important to understand why cash flow is more than revenue.

As a business owner. it’s your responsibility to know about your businesS financials If
you don’t know it. who would? Even if you have financial advisors and experts on the
team it’s best if you have an overview of what’s going on. Financials are the backbone of
yout business.

Understanding the differences between revenue and cash flow is even more vital in a
crisis like now. Knowing me difference might save you from immense loss or even
bankruptcy, If you completely outsourced all your financials so far, now is the time to
learn it and take it into your own hands,

Now is the time to make concrete and realistic plans, Positive thinking alone won’t get
you out of a Deal with the cold facts and develop a strategy accordingly,

yourself familiar with terms like cash flow. revenue. margin, and Overhead and find
out what your business has to focus on in these uncertain times. What’s important will
depend On your business model — however for most businesses cash flow is the biggest
issue right now.

Why iS cash flow SO important? HOW Can you prepare your business to Survive the Crisis?
And how can you allocate money fast? Those are some ot the asiX•cts we’ll discuss

Engage New Customers

Another great way to increase the cash flow is to actively look for new customers. What
are some untapped markets you can branch out to? Maybe you’ve done a lot of local
business and don’t have many online solutions? Now is the time to go online and build a
customer base there.

Selling an online product is so great because you don’t have much overhead cost.
For
most, you don’t have to keep any stock — as the product is digital and not physical. The
customer doesn’t have to wait for delivery but can get started right away. This is
especially true for info products or online coachings.

Low overhead costs but increased sales result in more cash flow. Sometimes, what you
sell only needs to be tweaked slightly so it can be sold online. It’s one of the best ways tc
increase cash flow during the lockdown.

Connect With Me!

Basil Zaff has devoted his entire life to assisting business leaders and their teams in embracing the importance of numbers. When beginning discussions, he often emphasizes that revenue is vanity, profit is sanity and cash is king. Basil Zaff perceives running a business akin to managing a sports team, where everyone must be aware of the score. Every business aspires to elevate their cash flow, profitability, and overall value. The Strength of One, crafted by Basil Zaff and the secureCFO team, is the code of your company. How many incremental changes of just 1% or 1-day do you need to make to achieve your desired financial outcomes? Throughout Basil Zaff’s endeavors, a constant theme emerges; simplifying complexity. This empowers individuals without financial expertise to readily analyze and enhance their business’s cash flow, profitability, and overall value. Basil Zaff has devoted his life to this purpose. This has helped thousands of businesses to scale 2xProfit, 3xCash and 10xBusiness Value.

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DISCOVER 7 LEADING

DRIVERS THAT IMPACT

PROFIT AND CASHFLOW!

Are you as profitable as you could be?

Get our “7 Leading Drivers that Impact Profit & Cash Flow” to find the hidden profits and cash in your business!