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VIRTUAL CFO GROW YOUR BUSINESS

VIRTUAL CFO

GROW

YOUR BUSINESS​

In some cases a business owner requires more than simply data and records.
You require a person to help you execute.

A SecureCFO Virtual CFO will step in as your top financial executive to
provide strategic advice and counsel. They will distill your data into sound
recommendations you can use to help you grow your company.

As a certified CFO, I bring a robust blend of expertise and accreditation to the table, ensuring that my strategic financial management not only aligns with industry best practices but also drives substantial value and innovation in the services sector. My certification is a testament to my commitment to excellence and my capability to navigate complex financial landscapes effectively, making me a trusted advisor in your journey towards greater profitability and business success.

INCLUDED SERVICES

The main purpose of our Virtual CFO subscription is to help you grow
your business. It may be combined with our Virtual Accounting subscription
to provide a complete, turnkey financial department for your company.

We also offer add-on services to extend its functionality in a way that works
for you and your budget.

Virtual CFO

ACCOUNTING ACTIVITIES

We perform a “hard” close at the end of each month during which we review all accounts, prepare supporting documentation,

and book journal entries to prepare more complete financial statements.

Throughout the month our staff will provide oversight and support of your company’s accounting activities.

We’ll ensure that your financial data is accurate, up to date and presented in a relevant manner.

We will provide quarterly financial reports to your tax preparer for estimated tax purposes, and we will provide year-end reports for your annual tax filings.

SecureCFO does not provide any tax return preparation services.

REPORTING

Your monthly financial statements include an Income Statement (month and year-to-date), balance sheet (current month)

and statement of cash flows (year to date) and are available after each monthly close.

We include a customized dashboard with key financial indicators that will be updated throughout the month as accounting transactions are processed.

The cost of the software we use is included in our price to you. We use Reach Reporting for QuickBooks Online and SageIntaccts native dashboard.

We include up to four customized dashboards with key financial indicators

that will be updated throughout the month as accounting transactions are processed.

The cost of the software we use is included in our price to you.

We use Klipfolio for QuickBooks Online and SageIntaccts native dashboard.

PLANNING

We will work with you to prepare a company-wide financial plan by month.

This roadmap provides you with a set of measurable objectives to help you continuously improve your company’s financial performance.

We update the plan every month and roll it forward one month so you always have a 12-month outlook.

Each year we perform a deeper planning exercise to develop the annual for the upcoming year.

We use Jirav to customize and automate your financial plan.

You’ll have access to reports and dashboards showing your company’s performance against its plan.

We’ll work with you to develop a set of Key Performance Indicators to track and measure your company’s performance.

These KPIs may include operational metrics so you can see how those measures drive increases in sales, profitability and cash flow.

The KPIs are part of your 12-month plan and are reported to you via a dashboard and custom reports we develop for you.

ADVISORY & ANALYSIS

Our Virtual CFO will meet with your management team up to six times per month.

One meeting will be used to review the monthly financial reports after the monthly close.

One other meeting will be dedicated to reviewing and updating the 12-month financial plan.

The remaining meetings can be used to meet with your management team, 1-on-1 sessions with you,

board meetings, investors, banks or other constituents with whom you would like us to speak.

The mission of the Virtual CFO is to provide sound recommendations that enhance your company’s growth.

We do that by engaging with your team to learn what issues need to be addressed, then use your feedback,

our insights and the financial data from your company to advise you on specific actions and various tradeoffs to evaluate when making your decisions.

We’ll perform up to five financial analyses for your business per year.

Generally data-driven models, these analyses are useful to analyze trends or perform “what-if” scenarios when contemplating major decisions.

The objective for any analysis is to help you generate growth in sales, profitability or cash flow.

Some analyses we’ve performed for customers include:

  1. Product/service pricing

  2. Business model review

  3. Customer profitability

  4. Product profitability

  5. Cost/benefit reviews

  6. SaaS metrics

  7. Marketing spend effectiveness

  8. Insurance review

  9. Financial benchmarking to peer group

  10. New product launch economics

  11. Unit economics

ADD-ONS

The services below can be added to a Virtual CFO subscription:

We’ll assist your team in preparing for and managing through an annual audit or review from an independent auditor.

We’ll assist your management team in preparing pitch decks, attending investor meetings, and evaluating term sheets.

SecureCFO will maintain a listing of all equity transactions, which may be done manually in Excel or automated through Carta.

We can help your company manage and calculate deferred revenue.

If you’ve got fairly simple transactions and not much volume, we’ll use Excel and update deferred revenue at the end of each month.

For more complex transactions or high volume, we can use SageIntacct to automate deferred revenue.

You’ll need to use SageIntacct as your general ledger.

We will provide assistance during your capital raise by maintaining your schedules and data room.

SecureCFO will manage your employee expense reporting.

For simple expense management, we post expense reports to Bill.com and pay from that system.

We use Tallie for more robust expense management that automates the process.

We offer robust inventory management in partnership with SageIntacct’s Advanced Inventory.

This includes managing bills of materials, standard costing, purchasing, item management and warehousing.

This service requires you have online access to the organization that manages your inventory. 

You also need to use SageIntacct as your general ledger.

Most companies we work with write off their fixed assets to take advantage tax rules that allow up to a $500,000 annual deduction.

For situations where some fixed assets or other assets must be depreciated or amortize,

we’ll maintain a schedule in Excel and provide it to your accountant at year-end for tax preparation.

If you have a more robust need, we offer fixed asset management as a module within SageIntacct.

You’ll need to use SageIntacct as your general ledger. 

Companies that track employee or contractor time by customer benefit from allocating those costs between Cost of Goods Sold and Operating Expense.

We’ll help you allocate your labor and other costs to customers to more accurately determine your customer profitability.

This service requires access to your time and customer management system so we can easily pull the data we need to make allocations.

We can offer Project Management within SageIntacct as well, so long as you are using SageIntacct as your general ledger.

SecureCFO will consolidate and report on multiple entities in a single instance.

For QuickBooks Online companies, we prepare a consolidated financial statement in Excel at the end of the month.

For a more automated experience, we use SageIntacct’s native consolidation feature.

This requires you use SageIntacct as your general ledger.

If you use SageIntacct with us, we can enable sales order entry management.

If you use SageIntacct with us, we can enable purchase order management.

We have implemented third-party software solutions with QuickBooks Online and

SageIntacct to provide greater alignment between operational metrics and financial performance.

If needed, we’ll evaluate if we can integrate certain software you use into your general ledger.

HOW IT WORKS

Our Virtual CFO leads the SecureCFO team servicing your account. We’ll be working on your account several times per week.

We partner with your internal staff to ensure financial data is accurate, reporting is timely and relevant, and the financial function is supporting your business in a way that works for you. We aim to be proactive, alerting you to potential opportunities and problems as we discover them.

TECHNOLOGY

Accounting Software:

QuickBooks Online or Sage Intacct

Financial Plan

PlanGuru

Dashboards:

Reach Reporting

Workflow:

Monday.com

PRICING

We offer fixed weekly subscription price based upon your company’s annual
revenue and the number of employees and subcontractors you employ.

There are no long-term contracts and you can cancel anytime.

WHAT MAKES ONE

FIRM OF ACCOUNTANTS

DIFFERENT

FROM

ANOTHER ?

Is it even possible when they all appear to deliver broadly identical
services and their employees are trained in the same homogenous
fashion ?

The top business minds tell us that differentiation is the key to success.
So, how can it be that a firm such as SecureCFO has survided?
The answer is simple; it’s all about OUR ATTITUDE & OUR METHOD!

OUR METHOD -

BUSINESS OXYGEN

Whether you’re in the early stages of growth, scaling up, a maturing business, you will find that SecureCFO’s relationship driven ethos compelling to helping you overcome the financial, and business issues you may face.

This unique method to service delivery is based on putting people first and can be summed up in three words; Integral, Essential & Chemistry.

INTEGRAL

Integral to your future

You need a financial partner who will be an integral part
of your business. Our partners and teams draw upon their
wealth of experience to save you time, money and stay
compliant with ever changing legislation.

By providing insight and access to vital management
information, this keeps you informed of performance
and in control of profitability. That way you can see the
opportunities for growth and how to achieve it.

ESSENTIAL

Essential elements for your success

By acting for a wide variety of organizations, we have
developed an abundance of skills that are the essential
elements to improving back office operations and
achieving greater efficiency.

We can handle these compliance matters on your behalf,
freeing your time up to focus on running the company.
You can then work on your business, not just in it, placing
you in greater control of your destiny.

CHEMISTRY

Chemistry - The natural bond between you & us

Our firm distinguishes itself by the quality of its personnel.
Investing in the right blend of people, training and
technology means we enioy lasting relationships with our
clients based on delivery, trust and chemistry.

It is the reason why SecureCFO and our clients have
thrived in even the most challenging economic
environments

Cover - Discover 7 Leading Drivers

DISCOVER 7 LEADING

DRIVERS THAT IMPACT

PROFIT AND CASHFLOW!

Are you as profitable as you could be?

Get our “7 Leading Drivers that Impact Profit & Cash Flow” to find the hidden profits and cash in your business!